By Jessica Quaid Congratulations! You’ve effectively attracted volunteers and donors to your cause. They’re eager and enthusiastic about supporting you. But beware the biggest mistake most nonprofits make: not stewarding in a way that makes them feel appreciated. That’s when and why they’ll slip away. Surely you’ve...
By Dr. Jennifer Higgins, republished with permission What is a Branding Partnership? One extraordinarily successful example of where partnerships help to promote a brand and encourage donors to participate is Toys for Tots, which is sponsored by the U.S. Marine Corps. Who does not want to make...
By Jennifer Higgins I hold a Ph.D. in Gerontology from the University of Massachusetts, and I have spent more than 25 years in the nonprofit sector, in roles ranging from direct support to executive positions. Why do I start there? Because that is just who I have...
It’s no secret that women earn less than men in the U.S. or that the wealth divide disproportionately impacts women of color. We need to change this! More than 23 percent of Black women of color lived in poverty in 2015, more than double that of...