By Jackie Sue Griffin, MBA, MS Nonprofits of all sizes saw positive growth in online and monthly donations last year: According to an insightful report on Philanthropy.com, one-time and monthly online donations jumped more than 15 percent in 2020. Research on online engagement trends across 4,964 nonprofits...
By Jackie Sue Griffin, MBA, MS So, how is your Giving Tuesday going? Checking in and noting how you feel things are going now—today—is your best form of advance planning for next year. Here are a few gut-check questions to answer this week and file in...
By Jackie Sue Griffin, MBA, MS As we’re slowly leaving an unprecedented year behind us—a year when we’ve spent more time online and socially distanced than ever— and where nonprofits had to adapt to new ways to fundraise online, nonprofits must understand the current digital marketing landscape....
By Jackie Sue Griffin, MBA, MS It's high time we push dispassionate social media posts and mass emails aside for a more donor-centric, personal stewardship approach. This is especially important as year-end approaches, when your donors are in high demand across many nonprofits seeking donations from them....
By Jackie Sue Griffin, MBA, MS Social media platforms are extremely useful tools for nonprofits to reach a wider audience. Posting on just a couple of the most relevant social media platforms will help you promote your blog posts, donation appeals and other content like viral challenges...
By Jackie Sue Griffin, MBA, MS A highly effective approach to fundraising events called ambassador fundraising harnesses the Internet's power and social influence to drive donations for your annual event. This strategy mobilizes your most loyal supporters to fundraise for a specific event to attract sponsorships, registrations...
By Elliott Potter The turn of the calendar to 2020 brings us to an intersection that most people would just as soon avoid, as the approach of a watershed election crosses paths with our experiences in social media. While online communication has improved our lives in many...