14 Oct 3 Ways to Boost Your Nonprofits Social Media Presence

Social media usage is one of the most popular online activities with more than 4.26 billion people using social media worldwide; a number projected to increase to almost six billion in 2027 according to Statista. With the rapidly increasing consumption of social media, nonprofits can reach larger audiences than ever before. There are many tools for nonprofits to utilize online to connect with a larger audience of potential donors and volunteers. With the power of social media, you can share your message locally and globally. Is your nonprofit optimizing its social media?

Here are three ways to boost your nonprofit social media presence:

1. Tell Your Nonprofit Story & Use All Platforms

Utilize your social media to tell your nonprofit’s story. Share your  message about your initiatives and connect with people who need support. Education and promoting awareness are one of the first steps to enacting change. Using authentic images, updates about granular activities really connect with people in a genuine way. Also, don’t be shy to use all platforms, including TikTok. Why? TikTok users spend more than 850 minutes per month on the App and also TikTok now has 1 Billion monthly active users as of January 2022, according to Influencer Marketing Hub. TikTok also has significantly higher engagement rates than Instagram or YouTube.

2. Use it to connect with supporters

Grow your base and connect with potential volunteers, donors, advocates, and people who support your nonprofit’s mission. Social media is an excellent tool to build your community and create groups or channels by sharing posts and content with followers with the same interests and passions. By researching and connecting with people who support your nonprofit’s mission, you can boost your fundraising and volunteer efforts. Pro tip: spend at least 15 minutes per day replying to comments and messages and engaging with your followers.

3. Share Your Impact

Show people all the amazing things your nonprofit is doing in the community! Create videos from your events (or even everyday activities) to share and engage your audience. Celebrate your nonprofit’s big and small victories so your donors and volunteers know how they’re making a difference. Always show gratitude and achievements to attract even more support. Pro tip: tag volunteers, donors and supporters. This enhances your reach to their networks as well and people usually enjoy being tagged for doing great things too!

There are many practices your nonprofit can follow to get the most success out of social media! We’d love to know what strategies your organization uses.

About Jennifer Vickery: Jennifer is the President and CEO of National Strategies Public Relations, a PR firm that focuses on nonprofits and organizations with corporate social responsibility initiatives. Her background is in national public relations campaigns, where she oversees every aspect of PR strategy utilizing her 16+ years of senior-level experience. She’s worked for hundreds of national clientele through every facet of PR. Jennifer has extensive experience, including writing a regular column for a newspaper, producing a health television segment, serving as a radio personality for advocacy issues, producing a weekly radio show, to owning and running a successful public relations firm. Jennifer states media relations, community outreach and goodwill, in addition to strategic planning, as her favorite aspects of PR.

Jennifer is truly inspired and lives every day knowing she is making an impact on the lives of people in the community by providing expert information and the best-of-the-best in businesses, community involvement and goodwill.