By: Jennifer Vickery, National Strategies Public Relations We understand that as a nonprofit, you’re probably doing an enormous amount with limited resources. Perhaps you have different departments reporting into you, or you’re tasked with getting information at different meetings and then turning it into marketing initiatives....
Be a Better Leader: Mastering the Five Appreciation Languages of the Workplace When showing appreciation to the dedicated people working alongside you in serving your nonprofit’s mission, you not only boost their productivity and engagement but also increase their wellness! Now that’s a workplace perk! Plenty of...
By Kirk Ray Smith, President & CEO, Hope Villages of America Let me share a story about a man who could not sleep throughout the night for many years because of a recurring fear. During the daytime, while at work or doing activities, things were relatively...
By Jessica Quaid Congratulations! You’ve effectively attracted volunteers and donors to your cause. They’re eager and enthusiastic about supporting you. But beware the biggest mistake most nonprofits make: not stewarding in a way that makes them feel appreciated. That’s when and why they’ll slip away. Surely you’ve...
By Jackie Sue Griffin, MBA, MS Many for-profit organizations participate in some form of corporate social responsibility. But volunteering as a team has more meaningful benefits than simply meeting your CSR quota and improving brand recognition. Spending a day of service together has positive effects ranging...
By Dr. Jennifer Higgins, republished with permission What is a Branding Partnership? One extraordinarily successful example of where partnerships help to promote a brand and encourage donors to participate is Toys for Tots, which is sponsored by the U.S. Marine Corps. Who does not want to make...