By Jackie Sue Griffin, MBA, MS As we’re slowly leaving an unprecedented year behind us—a year when we’ve spent more time online and socially distanced than ever— and where nonprofits had to adapt to new ways to fundraise online, nonprofits must understand the current digital marketing landscape....
By Jackie Sue Griffin, MBA, MS The impact of the coronavirus pandemic on the nonprofit sector can’t be overstated, and the lesson was clear--even the most rigorous planning can’t protect us from the need to remain flexible and responsive to unprecedented events. Much of the nonprofit sector demonstrated...
By Jackie Sue Griffin, MBA, MS The world of Human Resources (HR) is always changing and evolving. Even amidst the global pandemic, HR leaders are reshaping their workforce management approach to be prepared for anything and everything that the next year will bring. Here are the top three...
By Jackie Sue Griffin, MBA, MS It's high time we push dispassionate social media posts and mass emails aside for a more donor-centric, personal stewardship approach. This is especially important as year-end approaches, when your donors are in high demand across many nonprofits seeking donations from them....
By Jackie Sue Griffin, MBA, MS Social media platforms are extremely useful tools for nonprofits to reach a wider audience. Posting on just a couple of the most relevant social media platforms will help you promote your blog posts, donation appeals and other content like viral challenges...
By Jackie Sue Griffin, MBA, MS A highly effective approach to fundraising events called ambassador fundraising harnesses the Internet's power and social influence to drive donations for your annual event. This strategy mobilizes your most loyal supporters to fundraise for a specific event to attract sponsorships, registrations...