23 Jan The Top 5 Marketing Trends for Nonprofits in 2023

Marketing plays a significant role in any organization, especially for nonprofits. A successful marketing campaign can significantly increase your fundraising and your mission’s recognition. Here are five marketing trends we are predicting for this year to help with your strategic planning!

Social media will become even more critical.

The first trend is that social media will become even more critical in the next five years. This is because social media platforms are already the most popular way to reach younger audiences and are a great place to build trust with your audience.

Social media is also an effective way to reach people interested in something other than traditional advertising. If you want your nonprofit to grow its footprint and make a difference in your community or industry, investing time and energy into building relationships on social media will be an effective strategy for you.

According to data from HubSpot, 48% of social media platform donors give on Facebook. That’s double the impact of Instagram (24%) and other platforms at less than 10% each. Keep your eyes on TikTok’s rapidly growing platform as well; it directly contributed $7 million in donations to nonprofits using the app last year.

The nonprofit sector will grow more and become more competitive.

This means marketers must use data and insights to show funders how their organizations are excelling in ways other nonprofits aren’t—and why those results matter for people who need help, not just for organizations’ bottom line.

While this may seem like a simple concept at first glance, it’s important to note that many nonprofits still need the resources or processes needed to collect meaningful data about their work. Managing, tracking, and analyzing data allows you to effectively measure your nonprofit’s performance and impact on the community. Keep track of your organization’s outputs, outcomes, and influence to excel in 2023.

Video marketing will continue to gain importance.

Video is the most popular content medium, with 85% of marketers using it in their social media strategies. Video is a great way to tell stories, engage with your audience, and build trust and brand awareness. It also helps you get more shares on social media platforms like Instagram and YouTube and search engines like Google. According to End, 39% of people who watch a video look up the accompanying organization within 24 hours of viewing.

Social media is becoming increasingly visual, and in a recent study, 80% of consumers said that visual content influenced them to buy products or services from a brand more than written content did, according to Hubspot.

Your nonprofit needs to provide a welcoming experience for younger donors.

Younger donors are more likely to be digital natives and socially conscious. They’re also more receptive to receiving communications on their mobile devices, so you’ll want to ensure your nonprofit is ready for this trend.

A study by Constant Contact shows that 84% of millennials give to charity! So, if you haven’t already, it’s time to focus on improving the experience of younger donors. You can start by asking questions like:

• How can we improve the donor journey for younger donors?
• How can we best communicate with them when they’re most open and receptive?

Data analysis will produce more precise, targeted marketing.

As media fragmentation increases and consumers become fickle, nonprofit organizations must learn how to target their audiences better. Data analysis can help you understand your donors better. It can help you understand their needs and wants—and it may even help you predict what they’ll want before they do!

In this way, data analysis will make your marketing more precise and targeted than ever before. We’d love to know what strategies your organization will implement.

There are many trends your nonprofit can look into to have a strong year! However, it’s always early enough to start thinking about the future. The nonprofit sector is growing, and more competition will mean more donors, and your organization needs to be ready for the coming changes. If your organization is not prepared for these trends, it may struggle in the coming years.

About Jennifer Vickery: Jennifer is the President and CEO of National Strategies Public Relations, a PR firm that focuses on nonprofits and organizations with corporate social responsibility initiatives. Her background is in national public relations campaigns, where she oversees every aspect of PR strategy utilizing her 16+ years of senior-level experience. She’s worked for hundreds of national clientele through every facet of PR. Jennifer has extensive experience, including writing a regular column for a newspaper, producing a health television segment, serving as a radio personality for advocacy issues, producing a weekly radio show, to owning and running a successful public relations firm. Jennifer states media relations, community outreach and goodwill, in addition to strategic planning, as her favorite aspects of PR.

Jennifer is truly inspired and lives every day knowing she is making an impact on the lives of people in the community by providing expert information and the best-of-the-best in businesses, community involvement and goodwill.