24 Apr Six Strategies That Will Help Your Nonprofit Grow This Spring

Spring is a time for growth, and we are here to help you take your nonprofit organization to the next level. Nonprofits play a crucial role in our society, working to address critical issues and positively impact the community. However, with so many nonprofits working on getting support, it can take time to get noticed, especially in the news. So here are six practical strategies for getting your nonprofit seen by the masses.

1. Develop a compelling story

The first step in getting noticed in the news is to develop a compelling story. What is your nonprofit doing that is newsworthy? What impact are you having in your community? What challenges are you facing, and how are you overcoming them? Next, think about your nonprofit’s mission and goals and try to find a unique angle to capture the attention of journalists and readers.

2. Build relationships with journalists

Building relationships with journalists can be an effective way to get your nonprofit noticed in the news. Start by identifying journalists who cover topics related to your nonprofit’s mission, and reach out to them with a personalized pitch. Offer them information, data, or expert opinions about your nonprofit’s work. Be responsive and helpful, and establish yourself as a reliable source of information.

3. Use social media

Social media can be a powerful tool for getting your nonprofit noticed in the news. Share updates about your nonprofit’s work on social media and use hashtags and tags to reach a wider audience. Engage with journalists and influencers and share their content when relevant to your nonprofit’s mission. You can also use social media to promote events or newsworthy campaigns.

4. Create compelling visuals

Visuals can be a powerful way to capture attention and convey your nonprofit’s message. Consider creating infographics, videos, or photo essays that showcase your nonprofit’s impact. Ensure your visuals are high-quality and appealing, and share them on social media with journalists and news outlets.

5. Host events

Hosting events can be an effective way to capture the news’ attention. Consider hosting a press conference, roundtable discussion, or other events that showcase your nonprofit’s work. Invite journalists and influencers to attend and provide them with a press kit and other relevant materials. Make sure your event is newsworthy and relevant to current events or issues.

6. Use press releases

Press releases can be an effective way to get your nonprofit noticed in the news. Write concise press releases highlighting your nonprofit’s work and impact. Make sure your press releases are newsworthy and relevant. Then, distribute them to specific journalists and media outlets and follow up with personalized pitches.

Getting your nonprofit noticed in the news requires a strategic approach and a compelling story. By building relationships with journalists, using social media, creating compelling visuals, hosting events, and using press releases, you can increase your nonprofit’s visibility and positively impact your community.

About Jennifer Vickery: Jennifer is the President and CEO of National Strategies Public Relations, a PR firm that focuses on nonprofits and organizations with corporate social responsibility initiatives. Her background is in national public relations campaigns, where she oversees every aspect of PR strategy utilizing her 16+ years of senior-level experience. She’s worked for hundreds of national clientele through every facet of PR. Jennifer has extensive experience, including writing a regular column for a newspaper, producing a health television segment, serving as a radio personality for advocacy issues, producing a weekly radio show, to owning and running a successful public relations firm. Jennifer states media relations, community outreach and goodwill, in addition to strategic planning, as her favorite aspects of PR.

Jennifer is truly inspired and lives every day knowing she is making an impact on the lives of people in the community by providing expert information and the best-of-the-best in businesses, community involvement and goodwill.