By Jackie Sue Griffin, MBA, MS Social media platforms are extremely useful tools for nonprofits to reach a wider audience. Posting on just a couple of the most relevant social media platforms will help you promote your blog posts, donation appeals and other content like viral challenges...
By Jackie Sue Griffin, MBA, MS A highly effective approach to fundraising events called ambassador fundraising harnesses the Internet's power and social influence to drive donations for your annual event. This strategy mobilizes your most loyal supporters to fundraise for a specific event to attract sponsorships, registrations...
By Jackie Sue Griffin, MBA, MS Since 2012, nonprofits have included Giving Tuesday into their year-end fundraising and have seen some great results. You’ll probably realize that your year-end strategies are very similar to the #GivingTuesday strategies. In fact, Giving Tuesday can kickstart the end-of-year giving that helps...