22 May Five PR Practices of 2023 That Are Pertinent for Your Nonprofits Growth

Nonprofits rely heavily on their reputation and public image to attract donors, volunteers, and supporters. Public relations (PR) can be a powerful tool for nonprofits to build and maintain their reputation by effectively communicating their mission and impact to their target audience. We have compiled a list of the most relevant PR advice from the first half of 2023 for your nonprofit to stay relevant and competitive. The following advice is pertinent for the growth of your nonprofit:

1. Purpose-driven Communications: This communication involves aligning your organization’s messaging with your mission and values. This year, the public is more aware and engaged with social and environmental issues. Therefore, nonprofits must communicate their purpose and the impact they are making to build trust and credibility with their stakeholders. Ensure your messaging is clear, authentic, and consistent across all communication channels.
2. Video Content: Video continues to be essential for nonprofits to engage their audience. Video content can showcase your organization’s work, highlight impact stories, and communicate key messages. In 2023, short-form videos became increasingly popular with the rise of platforms like TikTok and Instagram Reels. Consider creating short and engaging videos that highlight your organization’s mission, values, and impact.
3. Influencer Marketing: Influencer marketing involves partnering with individuals who have a significant following on social media to promote your organization’s mission or cause. Influencer marketing is becoming more prevalent, giving nonprofits a chance to partner with social media influencers to increase their reach and engage new audiences. Consider working with influencers who align with your mission and values to reach new audiences and generate awareness for your organization.
4. Transparency and Accountability: Transparency and accountability became increasingly important for nonprofits. Stakeholders want to know how their donations are being used, and they want to see a measurable impact. Be transparent about your organization’s finances, programmatic impact, and decision-making processes. This will help you build trust and demonstrate accountability.
5. Data-driven Decision-Making: This involves using data to inform strategy and decision-making. IData is becoming increasingly important for nonprofits as it helps organizations measure impact, track progress, and identify areas for improvement. Nonprofits should invest in data management systems and analytics tools to collect, analyze, and use this information to improve their programs and services.

By incorporating these practices into your PR strategies, you can build trust, credibility, achieve your goals and continue making an impact in your community.

About Jennifer Vickery: Jennifer is the President and CEO of National Strategies Public Relations, a PR firm that focuses on nonprofits and organizations with corporate social responsibility initiatives. Her background is in national public relations campaigns, where she oversees every aspect of PR strategy utilizing her 16+ years of senior-level experience. She’s worked for hundreds of national clientele through every facet of PR. Jennifer has extensive experience, including writing a regular column for a newspaper, producing a health television segment, serving as a radio personality for advocacy issues, producing a weekly radio show, to owning and running a successful public relations firm. Jennifer states media relations, community outreach, and goodwill, in addition to strategic planning, as her favorite aspects of PR.

Jennifer is truly inspired and lives every day knowing she is making an impact on the lives of people in the community by providing expert information and the best-of-the-best in businesses, community involvement, and goodwill.