12 Jan The Top 5 Fundraising Trends For Nonprofits in 2023

Fundraising is one of the top priorities if you’re a nonprofit organization leader. Nonprofits need to raise money to be able to serve their communities and causes. But the world of fundraising is changing—and fast. As we look ahead from 2022 into 2023 and beyond, here are five trends that will affect how nonprofits fundraise:

Donor retention will continue to be a challenge.

Donor retention is a challenge for many nonprofits. As you continue asking donors to give more, you risk losing them.

The solution: You need to develop a donor retention strategy. The goal is to keep your already existing donors and then attract new donors. Increased personalization in copywriting for content, such as through text messages or email, is a growing trend that is making a difference.

More nonprofits will embrace digital fundraising.

Digital fundraising is crucial for nonprofits. And it’s no surprise why: the digital medium offers many benefits over traditional, in-person fundraising methods. One of the most important advantages of digital fundraising is that it allows you to reach out to new donors and potential supporters who might be interested in your organization but previously needed to learn about it. Additionally, digital fundraising can provide an efficient way for donors to learn more about how an organization will use their money and how they can help make an impact on their community or the world at large.

Another reason that many nonprofits are embracing this trend is that people are increasingly spending time online—on social media platforms like Facebook and Twitter; watching videos via YouTube; browsing news sites; playing games on apps like Candy Crush Saga or Words With Friends; reading articles on Medium; for example. As a result, many nonprofits realize that they can now use these same channels to raise awareness about their causes while simultaneously connecting with potential supporters and volunteers who might not have heard about them or been able to support them financially until now. They are meeting donors where they are.

Nonprofits will need to be more strategic about their fundraising efforts.

Donors will be more strategic in their giving. As nonprofits continue looking for new ways to fundraise, donors will begin demanding that they demonstrate how they use their money. Donors want to see results, not just talk about them. They also want to know that their money is being used for the cause they support and is being used in the most efficient way possible.

This means that nonprofit organizations must become more strategic with their fundraising efforts by identifying what types of donors are most likely to give based on how well the organization has demonstrated its effectiveness and efficiency with previous campaigns or initiatives as well as being transparent with numerical information on impact.

Event fundraisers will look different.

Fundraising events will look different in 2023. In addition to the traditional black-tie gala, you’ll host more online events and live streams. Why? Because it’s easier for donors to give when they’re at home—and for nonprofits to raise money when they can easily track progress and measure success. But this shift won’t just change how you raise funds; it will also change how people feel about donating to nonprofits.

Nonprofits must work more closely with companies and their corporate giving programs.

In 2023, nonprofits will need to work more closely with companies and their corporate giving programs. These programs are great for companies to give back by leveraging their corporate assets and resources, like products or services. In addition, donors can be more targeted than general fundraising efforts, so organizations can raise funds in new ways and build relationships with new audiences.

Nonprofits will continue to face fundraising challenges, but they will also have more opportunities than ever before. They’ll need to stay on top of trends and ensure their fundraising efforts are strategic, but with the right tools and strategies, they can take advantage of these changing times.

We’d love to hear what your organization’s plans for 2023!